Credit: Anthony Rahayel
The athletes are frequently captured on camera during Wimbledon. On occasion, though, they stray in the direction of the stands. One face has repeatedly surfaced during tense games in recent seasons: Georgios Frangulis, leaning forward slightly and staring at the court while tennis player Aryna Sabalenka fights through another rally.
He initially appeared to many viewers as just “Sabalenka’s boyfriend.” However, that description obscures a much bigger picture. A businessman with an estimated net worth of between $75 million and $100 million, primarily from the rapidly expanding superfood chain Oakberry, sits behind the silent presence in the stands. If you look closely, it’s an unexpected journey.
| Açaí bowls and a healthy fast-food franchise | Details |
|---|---|
| Full Name | Georgios Frangulis |
| Birthplace | São Paulo, Brazil |
| Heritage | Greek-Brazilian |
| Profession | Entrepreneur, CEO of Oakberry |
| Known For | Founder of Oakberry superfood brand |
| Estimated Net Worth | Around $75 million – $100 million |
| Company Founded | Oakberry (2016) |
| Business Focus | Açaí bowls and healthy fast-food franchise |
| Other Interests | Motorsport racing (Porsche GT3 Cup) |
| Partner | Tennis star Aryna Sabalenka |
| Reference | https://www.mensjournal.com/ |
Raised in a Greek family that carried its customs across continents, Frangulis was born and raised in São Paulo, Brazil. His upbringing, according to friends, was both disciplined and entrepreneurial, with business ideas discussed over dinner in the same way that other families discuss sports.
However, the plan initially appeared to be different. Frangulis pursued a career in law, which usually results in stability rather than danger. He pursued that path for a while, attending lectures and getting ready to practice law. However, he became aware that something didn’t quite fit at some point.
In later interviews, he acknowledged that he was never particularly excited about the courtroom. Making something from the ground up worked.
A worldwide movement toward healthier eating was subtly gaining traction around the middle of the 2010s. Plant-based menus, vegan cafes, and smoothie bars were all part of the trend that was making its way from California to Europe and ultimately South America. Within that movement, Frangulis observed something particular: açaí, a superfruit from Brazil that had started to show up in bowls, smoothies, and energy drinks.
He might have recognized a cultural opportunity before many others did.
He established Oakberry in 2016, a business that specializes almost exclusively in açaí bowls, which are thick purple fruit blends topped with granola, honey, bananas, and other toppings. The idea was straightforward. Enter, place your order quickly, and depart with a satisfying yet healthful meal. That simplicity proved to be effective.
What started as a tiny concept store in São Paulo gradually grew. Then more quickly. Before long, Oakberry stores could be found in shopping centers, airports, and beachside communities. By the middle of the 2020s, the brand had expanded from Brazil to Europe, North America, and the Middle East, with hundreds of stores in over 40 countries.
It’s easy to understand the appeal when you stand outside one of the shops in a bustling city center and smell the fruit blending machines inside. Customers order colorful bowls with layers of vibrant toppings as they swiftly move through the line. It feels like a cross between a health café and a dessert shop. The company’s growth has been fueled by that vibrant and slightly trendy atmosphere. Investors appear to think the brand capitalizes on a global demand for healthier fast food, which goes beyond fruit bowls.
Alongside the growth, Frangulis amassed a fortune. Although it is challenging to determine the precise amount because a large portion of his wealth is dependent on the value of Oakberry itself, business estimates typically place his personal net worth around $75 million.
That kind of wealth is somewhat unpredictable. The number may increase significantly if the brand keeps growing. Things may appear differently if consumer trends change. Food empires are like that. However, Frangulis doesn’t appear to be a person who likes to remain motionless.
In addition to his career, he has a strong interest in motorsport racing and has participated in over a hundred races, including the Porsche GT3 Cup Challenge. Running a global franchise requires a very different mentality than racing: accuracy, concentration, and adrenaline.
At one point, he used unexpectedly emotive language to describe the experience. He claimed that one of the few times the outside world vanishes is when you’re inside a race car.
It’s a startling contrast. He is examining franchise expansion and business growth charts one day. Another day, with an engine roaring next to him, he’s putting on a racing helmet.
His private life has also garnered more attention, especially since he started dating one of the best tennis players in the world, Aryna Sabalenka. Before their romance blossomed, the two allegedly got together through a business partnership involving Oakberry.
Since then, Frangulis has frequently been seen cheering from the stands at important tennis competitions, such as the US Open and Wimbledon. He became even more well-known after their engagement in 2026, which included a spectacular proposal surrounded by flowers and candles.
However, concentrating solely on the celebrity element runs the risk of overlooking the more fascinating portion of the narrative.
At a time when fast food was evolving, Frangulis founded Oakberry. Health-conscious customers were putting pressure on traditional chains that relied on burgers and fries. That gap started to be filled by new companies that offered salads, smoothies, and plant-based meals. Inside that shift, Oakberry is at ease.
As the business expands, it seems that Frangulis is as knowledgeable about branding as it is about nutrition. The stores have a sleek, contemporary, and somewhat aspirational vibe. Consumers share pictures of their bowls on the internet. Social media is incorporated into marketing. It’s a very contemporary approach that seems to be working thus far.
His current wealth is a reflection of that achievement. However, the true narrative may still be developing. Global food trends change rapidly, and businesses that are dominant in one decade may not be so in the next. Even so, it appears that Frangulis is at ease with uncertainty as he juggles racing, entrepreneurship, and a highly visible relationship.
