There is a certain type of business that maintains global operations without ever becoming well-known. Among them is Amdocs. The majority of people have never entered that name into a search engine. However, there’s a good chance Amdocs was processing your phone bill in the background if you’ve used a streaming service, called customer service, or received a bill from any major telecom provider in the last 20 years. In enterprise software, this invisibility is practically a source of pride. Until, of course, a business begins laying off thousands of employees, at which point inquiries begin.
Ra’anana is producing a sizable number of people. As part of a comprehensive reorganization announced by new CEO Shimie Hortig, who assumed the top position in late March 2026 following the retirement of longtime chief Shuky Sheffer, between 2,700 and 3,000 employees are anticipated to lose their jobs. Before taking over the corner office, Hortig oversaw the Americas group. It seems as though he came with a predetermined agenda that included a leaner organizational structure, fewer levels of management, and increased automation across all aspects of business operations. The framing of AI is not coincidental. It’s the entire dispute.
It’s important to remember that Amdocs has previously used the restructuring lever. The company eliminated about 2,700 positions in two different rounds in 2023. Another 1,500 went in 2024—hundreds more last year. When you add everything up, you’re looking at about 7,200 jobs that have been eliminated since 2023. This number begins to feel more like a persistent contraction than an adaptation. To be honest, it’s still unclear whether that represents true AI-driven efficiency or something more profound occurring with the company’s clientele.
For Israel’s larger tech industry, the timing is awkward. Wix announced it was laying off about 1,000 workers, or roughly 20% of its total workforce, the same week Amdocs announced its restructuring plans. The same week saw two significant announcements and two significant Israeli tech employers. Right now, strolling through either company’s offices probably feels like the silence before something changes forever. In tech circles around Tel Aviv and Ra’anana, a question is emerging: is this industry adjusting to AI, or is AI just doing what all disruptive forces eventually do, which is rewriting who gets to stay employed and who doesn’t?
Amdocs has stated openly that it wants AI integrated into the company’s “DNA” and that, before the announcement of these cuts, a specialized GenAI and Data division was already being developed. Language like that usually hides more than it makes clear. “DNA” is not a plan for the workforce. The organizational chart is being redrawn around the automation of processes that previously required human teams, rather than the individuals who built the company to its current position. However, the practical reality that lies beneath the language is real enough.
Here, it’s difficult to ignore the larger pattern. Nowadays, enterprise software companies all over the world are doing the same calculation: if AI is handling the routine layers, how many workers are actually needed to complete this work? To its credit, Amdocs has at least consistently indicated these changes rather than abruptly announcing them. For the thousands of workers who are currently experiencing uncertainty, the question is whether consistent messaging provides any true solace when the result is still a notice of layoff.
